Strategic Thinking and Innovation for Growth

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Program experience and impact

‘Strategic Thinking and Innovation for Growth’ will help the participants to gain new
perspectives on their innovation strategy and how to bring the best opportunities to market,
supported by a road map for securing the resources for innovation and mobilizing their
organizations.

Program duration and content

  • 3 days training program is based on Blue Ocean Strategy business simulation developed by
    StratX (www.startx.com)
  • Latest Strategic Insights and Options for Growth
  • Innovation opportunities across the full-spectrum of growth pathways
  • Allocating resources to the portfolio of innovation initiatives
  • Using real options methods, fast prototyping, scenario analysis, and other tools for
    containing the risks of innovation
  • Accelerating the commercialization of innovations into the market
  • Building the organizational capabilities needed to realize the ambitions of the growth
    strategy

Program overview

The program is designed for senior executives to examine the latest strategic insights
and approaches, to review a variety of options for growth, including alliances,
acquisitions, and ventures and to manage innovation to accelerate the growth of their
companies or business units. It will change the way business leaders think about
innovation, and will give them a deeper, richer and more comprehensive roadmap for
executing growth of their organizations. Participants will take part in engaging and
intensive business simulation with challenging discussions in the groups.

Who should attend

The program is designed primarily for senior managers of mid-sized to large companies and
business units specifically for General Managers, Business Unit Directors, Sales and
Marketing Managers.

Agenda «Strategic Thinking and Innovation for Growth»

Day 1 Day 2 Day 3
Program Open
Introduction to the BOS Challenge
Conceptual Session 4
Exploring Blue Oceans /6-Paths Analysis
Debrief
Round Blue2
Conceptual Session 1
Strategy Insights and approaches
Debrief
Round Red
Simulation Team Work 3
Round Blue3
Simulation Team Work 1
Introduction to the BOS Simulation
Simulation Team Work 2
Round Blue1
Group Application Work 1
Making It Happen at my company
Lunch Lunch Lunch
Conceptual Session 2
Strategic options and growth pathways
Conceptual Session 5
Creating New Market Spaces
Group Application Work 2
Team Presentations & Visual Fair
Simulation Team Work 1
Round Red
Debrief
Round Blue1
Debrief
Round Blue3
Conceptual Session 3
Introduction to Value Innovation
Simulation Team Work 3
Round Blue2
Program Close

COLOR KEY

Learn
Lecture/discussion

Practice
Simulation/debrie

Apply
Application in real life

Day 1
Program Open
Introduction to the BOS Challenge
Conceptual Session 1
Strategy Insights and approaches
Simulation Team Work 1
Introduction to the BOS Simulation
Lunch
Conceptual Session 2
Strategic options and growth pathways
Simulation Team Work 1
Round Red
Conceptual Session 3
Introduction to Value Innovation

COLOR KEY

Learn
Lecture/discussion

Practice
Simulation/debrie

Apply
Application in real life

Day 2
Conceptual Session 4
Exploring Blue Oceans /6-Paths Analysis
Debrief
Round Red
Simulation Team Work 2
Round Blue1
Lunch
Conceptual Session 5
Creating New Market Spaces
Debrief
Round Blue1
Simulation Team Work 3
Round Blue2

COLOR KEY

Learn
Lecture/discussion

Practice
Simulation/debrie

Apply
Application in real life

Day 3
Debrief
Round Blue2
Simulation Team Work 3
Round Blue3
Group Application Work 1
Making It Happen at my company
Lunch
Group Application Work 2
Team Presentations & Visual Fair
Debrief
Round Blue3
Program Close

COLOR KEY

Learn
Lecture/discussion

Practice
Simulation/debrie

Apply
Application in real life

Blue Ocean Strategy Simulation Overview

Authored by INSEAD professors W. Chan Kim and Renée Mauborgne
The book is an international best seller, translated into 41 languages with over 2 million copies sold.
Blue Ocean Strategy provides a framework to systematically drive value innovation.

thinkersThe Thinkers50 Ranking is the premier ranking of its kind, and the Thinkers50 Awards are widely regarded as the «Oscars of management thinking»

www.thinkers50.com 2013

#1 Clayton Christensen Author: «The Innovator’s DNA
#2 W. Chan Kim & Reneé Mauborgne
#7 Michael Porter Model: «Fiv e Forces Analysis»
#12 Jim Collins Author: «Good to Great»

StratX has collaborated with the authors to develop a «Blue Ocean Strategy Simulation» to help top executives and cross-functional managers learn, practice and apply Blue Ocean Strategy moves.

Sample BOSS Client List
GE Pepsico
Ciba Novo Nordisk
Allianz Nokia
Pfizer Bic
boss-logo
Sample BOSS Client List boss-logo
GE Pepsico
Ciba Novo Nordisk
Allianz Nokia
Pfizer Bic

Logic of Value Innovation

5 DIMENSIONS OF
STRATEGY
1) INDUSTRY ASSUMPTIONS
CONVENTIONAL LOGIC
RED OCEAN
Industry conditions are given.
VALUE INNOVATION LOGIC
BLUE OCEAN
Industry conditions can be shaped.
2) STRATEGIC FOCUS Build competitive advantages.
The aim is to beat the competition.
Competition is not the benchmark. Pursue a quantum leap in value to dominate the market.
3) CUSTOMERS Retain and expand the customer base through segmentation and customisation. Focus on the differences in what customers value. Target the mass of buyers and willingly let some existing customers go. Focus on the key commonalities in what customers value.
4) ASSETS & CAPABILITIES Leverage existing assets and capabilities. Do not be constrained by what you have. Instead ask, what would we do if we were starting anew?
5) PRODUCT/SERVICE OFFERINGS Industry boundaries determine the products and services a company offers. The goal is to maximize the value of those offerings. Thinks in terms of the total solution customers seek, even if that takes you beyond the traditional industry offerings.
STRATEGIC GOALS: STAY AHEAD OF COMPETITION MAKE COMPETITION IRRELEVANT

Delivery Team

Igor Balabushkin
Managing Partner at Vivanti
More than 20 years experience in healthcare industry, provides expert advice and helps to develop strategic vision
Laurent Bonnier
Managing Partner at STRATX
Member of the STRATX Group Board of Directors, working principally with clients in Europe and the Asia Pacific Region
Alan Slavik
Director at StratX
Over fifteen years of experience in international marketing and sales with a focus on product development and new product launches

Registration